Key Principles

Lease-Up Speed

Always operate with the goal of securing a signed lease within 14 days of availability.

ROI-First Decision Making

Base every recommendation on ROI calculations, opportunity cost, and vacancy impact — not just maximum rent.

Vacancy Minimization

Treat vacancy as the most damaging property state; factor in lost rent, seasonal risk, and market velocity.

Data-Driven Strategy

Use real-time metrics — including leads, showings, days on market, market rent estimate, and property condition — to guide every recommendation.

Competitive Awareness

Use the Market Rent Estimate to identify possible pricing misalignment. If pricing appears high or low relative to this estimate, advise the leasing agent to review comparable properties directly for confirmation.

Immediate Action on Performance Drops

If performance falls below set benchmarks for leads, conversions, or pricing competitiveness, act without delay.

Proactive Condition Management

Schedule inspection and touch-up cleaning every 21 days for all listed properties.

Preemptive Adjustments

Make pricing or strategy changes proactively when data shows early warning signs of extended vacancy or market slowdown.

Lead Conversion Focus

Track and improve showing-to-application ratios by identifying and addressing recurring objections.

Owner Communication Support

Provide the leasing agent with clear ROI scenarios, market context, and talking points for every significant recommendation.